What makes a niche store a success? If you answered, “Knowledgeable employees who promote buyer-specific products and services”, then you were correct. Whether your store is the home for birding and backyard nature, home décor and gifts, or any other type of goods, having a staff of salespersons who understand your unique market is crucial to your store’s success. GCD University helps educate and train your employees, and it’s free to our valued customers! This program is geared most specifically toward the birding retailer and provides selling tips and information for specific birds and birding needs; however, stay tuned as we plan to grow our course selection to include classes on topics ranging from merchandising to sales floor etiquette and more!